We totally understand how excited you are to share your creative ideas and thoughts through a fashion blog. You may want to discuss topics that you love, such as fashion for taller men, dresses for women who want to look skinny, being in style without spending too much, and more.
Setting up a fashion blog is a thorough decision that you should take your time making. As you establish your blog, you also need to implement strategies that will ensure your content is consumed by your target audience.
In this article, we present two ways you can make your fashion blog easier to find. These search engine optimization (SEO) tips have worked for other bloggers who came before you, so there’s no doubt that they’ll do you some good. If you need assistance, you can always ask help from SEO firms first. Read more here to find the best firms to help you.
Use fashion-related keywords appropriately
When people search for content, they enter keywords that help search engines like Google to return the appropriate search results to them. With this, it makes sense to “target” specific keywords when you develop content. What keywords will a user type to find content like yours? By answering this question, you might be able to generate a handful of terms.
It’s important to remember that not all keywords are created equal, even in the fashion world. Some have more search volume than others, which means that more people are browsing the net using these keywords. As a content creator, it’s natural for you to target keywords with high search volume, as they indicate high demand.
However, bear in mind that competition is rigorous when you aim for popular search terms. More often than not, other creators are also targeting them, and some of them might be more experienced and skilled than you are, and it may be difficult for you to rise to the top of search results. With this in mind, it also pays to develop content that targets long-tail or specific non-popular keywords, even if it’s just to get “easy” non-competitive high rankings from Google.
Build your fashion network
Just because you compete for better positions on search engine result pages doesn’t mean that other fashion content creators are now your sworn enemies. On the contrary, they can be helpful, especially when it comes to asserting your content’s relevance to the niche that you are trying to serve.
Connecting with other fashion bloggers via actual links to and from your pages will help Google and other search engines assess just how updated, relevant, and valuable your content is. Citing others is quite easy, especially if you referred to their work when you developed your content.
Getting others to link back to you is more of a challenge. Other bloggers will not want to cite sources that do not offer something new. As a content creator, you always have to push boundaries and be innovative with your content, especially in fashion where creativity and aesthetics are of utmost importance.
These two SEO tips are fairly straightforward, but this doesn’t mean that you can just implement them haphazardly. Everything that you do for your fashion site must be in line with a well-thought out strategy. Take this into account as you build your fashion blog.